Brand Concept
"Curiosity" is an innate gift of human beings. From the day we are born, we continue to explore the world. Feel the existence of wind, master different knowledge, and pursue a better self. This behavior of learning and self-improvement is like evolution, constantly moving towards a better self. The autonomous evolutionary growth of wild animals is even more obvious.
Accumulation of defensive toxins through food intake. Soak up the sun and boost immunity. Change adaptive patterns according to environment. Inscribed in genes like instinct. Innate, this is how it should be. For the pets accompany us. Don’t let the environment limit their growth. It is our responsibility to create a comprehensive supply.
01
Walking on the street, no longer see the scene of flowers, grass, woods, and animals and birds playing around the hut as described in books. Instead, there are buildings everywhere and the scene of an urban jungle. And where are these animals go?
02
In a blink of an eye they all entered the cage. Is it merchandise or protection? Pet keeping has existed for a long time, and contemporary pet culture has placed more emphasis on "animal rights". Governments around the world have also revised many policies accordingly. To return to the basics, we should start from the basics. For pets that exist in human society, take good care of them and give them enough space and the right dietWe have been observing the pet market for many years. During this period, we experienced the popularity of many types of pets. Deeply impressed by the various inappropriate keeping methods. People want to "get close to life", but are unwilling or unable to bear the costs involved in "taking care of life". The price is "space, time, money", and the only ones who suffer will be the animals being kept.
03
Creating easy care and establishing correct keeping concepts are gradually emerging. We, TAIE WEIE ENTERPRISE, which has rich market experience in the production and sales of aquarium equipment and food, and BACTIWAY, which specializes in biotechnology, deconstruct, design and develop products from different perspectives to meet market demandThe journey of cooperation is just the beginning. Being completely kind to animals and facing the environment and ecology is our ultimate goal. This is our expectation for a sustainable social future.